(Perhaps Perfect Day is using each brand’s own description on the following text from the Perfect Day website.) Each brand uses different labeling conventions and words to describe the product. The Perfect Day website showcases three brands the company calls partners. (When followed by "dairy protein" that is more clear.) While Perfect Day uses the descriptor “animal-free”, even that can be confusing because it can also mean vegan. But because the word vegan has always been understood to mean free of dairy, it’s potentially confusing to use it for a product that contains whey protein.Īnd yet some brands are indeed using the word vegan. Is it vegan? Technically yes since the process does not use traditional animal ingredients. It is certainly challenging to figure out how to label biotech ice cream in a way that is both honest and marketable to consumers in a way they will understand. While the "plant-based" shelf tag mistake is likely the fault of the retailer, given that this biotech ice cream represents an entirely new food category that does not fit into any existing retailer sections, the confusion is not surprising. I had already noticed some inconsistencies in the roll-out of several ice cream brands based on the biotech dairy ingredient created and supplied by Perfect Day. People’s lives are potentially at risk with the wrong labeling on products containing such a common allergen as dairy protein. This is not your run in the mill deceptive labeling. Has this new technology been rushed to market without proper legal review? As a food lawyer, seeing mislabeled products sends shivers down my spine. To the contrary, it contains whey protein, which for some people could trigger serious allergic reactions. This is highly problematic given that Brave Robot’s ice cream is made with synthetic biology and is not plant-based. * Perfect in many ways, one of which is an awesome ingredient: non-animal whey protein, made by Perfect Day.Last week, Food Navigator reporter Elaine Watson tweeted that she spotted the new ice cream brand Brave Robot on shelf with retailer-created tags reading “plant-based.” Not only are these ice cream sandwiches animal-free, they are also lactose-free, cruelty-free, and cholesterol-free. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy." Paul Kollesoff □įind these today in Kroger stores nationwide, including Ralphs Grocery Company, Fry's Food and Drug, Smith’s, Jay C, King Soopers/City Market, Foods Co, Fred Meyer, and more. Find a store near you here: ĭairy indulgence you know and love, made better. When we brought these companies together, we envisioned our missions coming together, too. □ “The new #BraveRobot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies. □□ Double chocolate chip cookies embrace the cool mint chocolate chip ice cream to give you an all-around awesome ice cream indulgence. The perfect balance between rich and refreshing exists. Maybe we're biased, but this ice cream is particularly awesome when sandwiched between two chocolate chip cookies. □□ Chocolate chip cookie dough chunks in rich, smooth vanilla ice cream are always good. □ BIG ANNOUNCEMENT: We are overjoyed to introduce the world’s first ice cream sandwiches made with animal-free dairy! Presenting ⭐ Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches ⭐ made in two perfect* flavor combinations.Įveryone's favorite cookie meets its maker.
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